From Mind to Market: Reinventing the Retail Supply Chain (Unabridged)
Author:
Roger D. Blackwell
Format:
Audio Download
Audio Length:
8 hours
Rating:
Retail Price:
$44.95
Price:
$29.95
You save
$15.00
(33%)
Publisher's Summary:
When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.
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