Guerrilla Marketing (Unabridged)
Author:
Jay Conrad Levinson
Format:
Audio Download
Audio Length:
11 hours and 43 min.
Rating:
Retail Price:
$62.95
Price:
$44.07
You save
$18.88
(29%)
Publisher's Summary:
When Guerrilla Marketing was first published in the 1980s, Jay Levinson was the first person on the block with an innovative, take-no-prisoners approach to marketing for the small business owner. His philosophy helped launch a whole new way of thinking about marketing. In this updated '90s edition, Levinson has expanded and revised his wisdom to include the fastest-growing markets in the '90s with tips on how to reach and keep them; strategies for marketing during a recession; the most up-to-date information on what consumers in the '90s care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the 21st century. Levinson is the author of 8 volumes in the Guerrilla Marketing series, the most popular marketing philosophy of our time.
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