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Audio Program
Description
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Creating New Market Space:
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Creating New Market Space
Author:
W. Chan Kim and Renee Mauborgne
Format:
Audio Download
Audio Length:
37 min.
Rating:
Price:
$2.95
Publisher's Summary:
Head-to-head competition can only get you a larger piece of an existing pie. To break free from the pack and stake out new ground requires a different competitive mind-set and a systematic way of looking for opportunities. This article, which originally appeared in the January-February 1999 Harvard Business Review, is offered in audio form exclusively through Audible.
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Page revised: Wednesday, February 1, 2006.
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